Agrifood Possibilities: New Business
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Agrifood Possibilities: New Business

Targeting of the more progressive farmers in Japan is an area ripe for activity as the reform process develops.

— Agrifood Possibilities: New Business

The conclusion of the Japan Australia Economic Partnership Agreement (JAEPA), proposals to develop Northern Australia and the move towards the consummation of the Trans-Pacific Partnership (TPP) are all playing a part in changing the interaction with Japan’s agricultural sector which has been characterised by Government controls, subsidies and the strength of the central agricultural co-operative JA. So, as a result of the Japanese Government’s agricultural reform process, there are some moves taken by farmers in Japan to sidestep the co-operative and deal directly with food manufacturers and retailers. Targeting of the more progressive farmers in Japan, especially with a view to developing collaboration between Australian and Japanese farmers, is an area ripe for activity as the reform process develops.